Happy New Year, and welcome to Just Press Play, the Playaway content blog!
For those of you who aren't familiar with our product, Playaway is the world's first pre-loaded digital audio player. Introduced to the marketplace in late 2005, it's simple all-in-one format has made it a big hit with libraries, schools, and even the U.S. military.
As of the beginning of 2009, there are over 4,000 audiobook titles from more than 80 publishers available on Playaway, and over the course of the coming year, we'll be adding many thousands more. Playaway is currently available in over 20,000 schools and libraries.
The content is pre-loaded on flash memory, the player weighs just 2 ounces, and the whole thing is powered by a single AAA battery. Each unit can hold up to 80 hours of continuous audio. Just plug in a pair of standard earbuds, and you're good to go -- no moving parts, no disks or tapes to go missing, nothing to download or install, and no need for any additional technology.
We think of it as content that plays itself -- just like you can pick up a book and start reading, you can pick up a Playaway and start listening. That's why we say, "Just press play."
For more information, visit our website at: www.playaway.com.
